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Published on:

3rd Oct 2024

Don't Follow Your Passion, Follow This Instead | Ep. 646

If you want to build a successful business, you need to operate in your zone of genius as much as possible. 

Forget the typical advice about 'following your passion.'

Instead, lean into what you're uniquely good at. 

In this episode, I break down how to identify and nurture your strengths, why 'passion' can be misleading, and how focusing on what feels light—not heavy—can transform your career. 

Let’s dive into finding your zone of genius and building a business that thrives on it.


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About the Podcast

Amplified Impact Podcast with Anthony Vicino
Welcome to the Amplified Impact Podcast with Anthony Vicino, hosted by entrepreneur, bestselling author, founder, investor, creator, and public speaker Anthony Vicino.
The Amplified Impact Podcast with Anthony Vicino is where ambitious entrepreneurs learn to cut through the noise, unlock their potential, and build a big awesome business that Maximizes their Return on Life.

Anthony Vicino — entrepreneur, investor, and best-selling author — pulls back the curtain on the real strategies for building a media-powered business that prints money, attracts raving fans, and scales without burning you out.

No fluff. No guru nonsense. Just raw conversations, battle-tested frameworks, and the unfiltered playbook for turning your story into a seven-figure machine.

If you’re ready to stop dabbling and start dominating, this is the podcast that shows you how to do it.
This content is for educational and informational purposes only. While we share strategies and techniques that have worked for us and others, we make no guarantees regarding results.

Business growth depends on many factors, including effort, market conditions, and execution. The information provided is believed to be reliable, but no representation or warranty, express or implied, is made as to its accuracy or completeness. Your results may vary.

Always do your own research and consult with professionals before making business or financial decisions.

Copyright © 2025 Beyond the Apex, LLC. All rights reserved.

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Anthony Vicino