Episode 173

full
Published on:

18th Jun 2023

Don't Outsource THIS | Ep. 173

I was hanging out in Mexico at this Mastermind event, and we got into a discussion about content creation. 

People are always surprised to learn how much time I spend actually creating content. They're like, "Wait, you're the one doing all this?"

And I'm like, "Yep, you betcha!" I mean, I'm the owner, the brand beacon, the one shouting from the rooftops about how amazing my product is. 

So, naturally, I'm knee-deep in content creation. It's my most important job as the owner, after all. 

Now, I get it…lots of entrepreneurs wanna delegate the content creation tasks.

But…it's not gonna land the same way. I've seen it happen. 

When someone else writes your content, even if they're good, something about it feels off. 

It doesn't have that genuine, authentic vibe that connects with your audience.

Someone recently commented on one of my blog articles and said, "Hey, your copywriter is awesome!" And I was like, “Thanks, but that's actually me!"

That's the thing…people come to do business with you, not some ghostwriter. 

Your audience wants to hear your voice, your thoughts, your expertise. So, don't lose that personal touch by outsourcing everything.

You're the expert in your field, no one knows your business like you do. So, embrace your strengths. 

Practice, improve, and let your authenticity shine through.

When your content reflects your true self, it lands harder with people. It resonates, it connects.


LEAVE A REVIEW if you liked this episode!!

Let’s Connect On Social Media!

youtube.com/anthonyvicino

twitter.com/anthonyvicino

instagram.com/theanthonyvicino

https://anthonyvicino.com

Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus.

www.beyondtheapex.com

Learn More About Investing With Anthony

Invictus Capital: www.invictusmultifamily.com

Multifamily Investing Made Simple Podcast

Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

Listen for free

Show artwork for Amplified Impact Podcast with Anthony Vicino

About the Podcast

Amplified Impact Podcast with Anthony Vicino
Welcome to the Amplified Impact Podcast with Anthony Vicino, hosted by entrepreneur, bestselling author, founder, investor, creator, and public speaker Anthony Vicino.
The Amplified Impact Podcast with Anthony Vicino is where ambitious entrepreneurs learn to cut through the noise, unlock their potential, and build a big awesome business that Maximizes their Return on Life.

Anthony Vicino — entrepreneur, investor, and best-selling author — pulls back the curtain on the real strategies for building a media-powered business that prints money, attracts raving fans, and scales without burning you out.

No fluff. No guru nonsense. Just raw conversations, battle-tested frameworks, and the unfiltered playbook for turning your story into a seven-figure machine.

If you’re ready to stop dabbling and start dominating, this is the podcast that shows you how to do it.
This content is for educational and informational purposes only. While we share strategies and techniques that have worked for us and others, we make no guarantees regarding results.

Business growth depends on many factors, including effort, market conditions, and execution. The information provided is believed to be reliable, but no representation or warranty, express or implied, is made as to its accuracy or completeness. Your results may vary.

Always do your own research and consult with professionals before making business or financial decisions.

Copyright © 2025 Beyond the Apex, LLC. All rights reserved.

About your host

Profile picture for Anthony Vicino

Anthony Vicino