Episode 52

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Published on:

17th Feb 2023

Motivation is Perishable | Ep. 52

Are you one of the many people who have already given up on their New Year's resolutions?

In this episode, Anthony explores the science behind why motivation is perishable and why we tend to lose interest in our goals after a few weeks.

Anthony observed that people typically give up on their goals or resolutions around the three-week mark. He shares his experience of losing interest in projects and getting easily distracted by new endeavors.

He delves into the neurobiology behind motivation and the role of dopamine, the "fascinating little neurochemical," in driving feelings of happiness, well-being, and motivation.

However, Anthony argues that people often set goals and talk about them, creating a premature dopamine burst, before actually doing the hard work.

This tricks the brain into feeling rewarded, leading people to lose motivation and adapt to the artificial dopamine loop.

Ultimately, Anthony suggests that the key to avoiding this pattern is to embrace the discomfort of the hard work and focus on the process rather than the result.


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About the Podcast

Amplified Impact Podcast with Anthony Vicino
Welcome to the Amplified Impact Podcast with Anthony Vicino, hosted by entrepreneur, bestselling author, founder, investor, creator, and public speaker Anthony Vicino.
The Amplified Impact Podcast with Anthony Vicino is where ambitious entrepreneurs learn to cut through the noise, unlock their potential, and build a big awesome business that Maximizes their Return on Life.

Anthony Vicino — entrepreneur, investor, and best-selling author — pulls back the curtain on the real strategies for building a media-powered business that prints money, attracts raving fans, and scales without burning you out.

No fluff. No guru nonsense. Just raw conversations, battle-tested frameworks, and the unfiltered playbook for turning your story into a seven-figure machine.

If you’re ready to stop dabbling and start dominating, this is the podcast that shows you how to do it.
This content is for educational and informational purposes only. While we share strategies and techniques that have worked for us and others, we make no guarantees regarding results.

Business growth depends on many factors, including effort, market conditions, and execution. The information provided is believed to be reliable, but no representation or warranty, express or implied, is made as to its accuracy or completeness. Your results may vary.

Always do your own research and consult with professionals before making business or financial decisions.

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