Not Everything Worth Doing Scales | Ep. 239
We often wonder how building a business with solid systems matches up with creating a personal brand.
Back in the day, my focus was purely on money-making. I hustled transactional businesses, like window washing, then systematized and stepped back.
But every new venture meant starting from scratch, building credibility all over again.
Then came the epiphany…personal brand matters. I began building it parallel to my businesses.
Sharing experiences, lessons, and insights created momentum and credibility.
It meant transitioning from obscurity to recognition when starting new endeavors.
A personal brand isn't as easily systematized…but it offers unique leverage. It invites opportunities and connections.
While not crucial initially, it's a game-changer once you're established. It doesn't mean becoming an expert; it means sharing your journey.
Start by focusing on building your venture's value.
When you've reached a certain level, weave in your personal brand. It's an investment in your future.
Sharing your story isn't just for others…it's a personal growth journey.
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